Custom Curtain Configurator
E-commerce
Project Overview
Custom curtain ordering traditionally requires in-home consultations or complex phone conversations to specify measurements, fabrics, and hardware options. This interactive configuration tool guides customers through the entire customization process with real-time visual previews, enabling them to design and order exactly what they want in minutes instead of weeks of back-and-forth communication.
The Challenge
Custom curtain configuration involves dozens of options for fabrics, styles, measurements, and hardware that overwhelm customers shopping online. Without the ability to visualize how choices will look together, customers abandon their carts or make poor decisions that lead to expensive returns. The complexity of custom ordering prevents most customers from completing purchases, limiting sales to only the most determined buyers.
Solution
Developed an intuitive curtain configuration tool while at Into The Source that provides real-time visual previews as customers select fabrics, styles, measurements, and hardware options. The interactive system guides users through each decision with helpful explanations and shows exactly how their choices will look together. Customers complete complex custom orders confidently in minutes, dramatically reducing cart abandonment and returns while increasing conversion rates.